Why do you get out of bed in the morning?

I think we should “Start With Why”!

This has been an affirming reflection.  I’m happy to spend my time and grey matter on projects (for work or volunteering) where I can contribute and learn something –however, I’m a stickler about the mission.  I want my time, energy and thoughts to be directed towards a mission I can get behind.

Last year when I said “no thanks” to a couple of potential consulting projects (including one with an international processed food company) my motivations were questioned.  I countered that if I couldn’t engage with the mission of the organization and the problem we were solving, the client wouldn’t be receiving my highest quality work, which would be both unfair and inauthentic.   Then the universe (actually Dr. Daniel Schroeder) led me to a quote that explains my orientation:

 “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)

Enjoy this TED Talk by Simon Sinek, the author of Start with Why.

What is the purpose of the work or activity you are engaged in right now? What is your cause? What are the underlying beliefs? Why does your organization exist? Why do you get out of bed in the morning?

“People don’t buy what you do; people buy why you do it” –Simon Sinek

Are you with me?  Do you do your best work when you are engaged with the mission?  Of course you do.

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Thank you to Dr. Daniel Schroeder of Organizational Development Consultants in Milwaukee for the book – I “won” it at a presentation of his earlier in the year.  Now I understand and appreciate his enthusiasm for this book, and am joining in to share the ideas more broadly!

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